Events & Partnerships
Events & Partnerships

genesis emblem

genesis emblem

EVENTS & PARTNERSHIPSEVENTS & PARTNERSHIPS

COLLABORATION
SPARKS INNOVATIONCOLLABORATION
SPARKS INNOVATION

Genesis is more than just an automotive brand — we represent innovation as a lifestyle. Through our ongoing partnerships and collaborations with premium brands and creative individuals across the globe, we are cultivating in-depth explorations of progressive luxury through the intersection of golf, hospitality, and culture.

OUR PARTNERSHIPS

Our dedication to sports, hospitality, and Korean culture runs deep. That is why Genesis is proud to sponsor and partner with a wide variety of premier events around the world.

Golfer swinging Golfer swinging
GOLF

From the Genesis Scottish Open to the Genesis Invitational, we support prestigious golf events that feature some of the world's most renowned and dedicated athletes, all while celebrating their unparalleled achievements.

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Genesis lineup Genesis lineup
CULTURE

Through captivating collaborations and renowned exhibitions, Genesis partnerships serve to inspire and celebrate the elegance of design and culture. Genesis brings the richness of Korean culture and our design ethos to experiences in Canada and beyond.

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Two chefs smiling Two chefs smiling
HOSPITALITY

Genesis collaborates with hospitality brands worldwide to provide guests with meticulously curated bespoke offerings, ensuring that every moment is elevated with sophistication and indulgence.

Man standing by Genesis G70 Man standing by Genesis G70
NHL

As the 'Official Luxury Automotive Partner' of the NHL, NHLPA, and NHLAA, Genesis is committed to driving hockey forward and bringing unique experiences to our Canadian guests.

GOLF

Official Automobile Sponsor of the 2024 Presidents CupOfficial Automobile Sponsor of the 2024 Presidents Cup

We are honoured to be the Official Automobile Sponsor of the 2024 Presidents Cup, which will be returning to Canada at the prestigious Royal Montréal Golf Club. Congratulations to Mike Weir, who will be Team Captain for the International Team and was welcomed by Genesis to Montréal in our newly launched G90.

HOSPITALITY

FORBES TRAVEL GUIDEFORBES TRAVEL GUIDE

As Forbes Travel Guide's first automotive partner, Genesis Canada is leading the way in providing exceptional purchase and ownership experiences for our drivers. We are thrilled to welcome our growing community of owners into our new Experience Centre facilities, the design of which have been inspired by insights from Forbes Travel Guide.

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CULTURE

OFFICIAL VEHICLE PARTNER OF TIFF 2023OFFICIAL VEHICLE PARTNER OF TIFF 2023

We are pleased to support the Toronto International Film Festival® as the Official Vehicle Partner for 2023. During the festival, Genesis vehicles will be on display and responsible for transporting VIPs around the city to screenings and special events in comfort and style.

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CULTURE

PRESENTING SPONSOR FOR VOGUE WORLD LONDON 2023PRESENTING SPONSOR FOR VOGUE WORLD LONDON 2023

In partnering with Vogue World, Genesis harnesses the power of design to reach across automotive and fashion industries. Utilizing the brand’s design identity, Athletic Elegance, Genesis crafts innovative, forward-thinking products with innovative designs. This sponsorship recognizes how Genesis and runway fashion seek to evoke emotion and captivate the attention of those around them.

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Official Luxury Automotive Partner of the NHL

Genesis is honoured to be the Official Luxury Automotive Partner of the NHL and NHLPA in Canada beginning with the 2022-23 NHL Season.Genesis is honoured to be the Official Luxury Automotive Partner of the NHL and NHLPA in Canada beginning with the 2022-23 NHL Season.

Genesis and NHL logos

EXPRESSION, FINE DINING & DISCOVERYEXPRESSION, FINE DINING & DISCOVERY

GENESIS HOUSEGENESIS HOUSE

Featuring distinctly Korean cuisine, hosting exclusive events, and boasting a boutique-style showroom of luxury vehicles, Genesis House is a sophisticated oasis of intellectual nourishment. Visitors will find an intriguing sanctuary with plenty to explore, from artful installations and haute cuisine to luminary engagements and beyond, we encourage any fans of cultural exploration to come and express their cultivated side.Featuring distinctly Korean cuisine, hosting exclusive events, and boasting a boutique-style showroom of luxury vehicles, Genesis House is a sophisticated oasis of intellectual nourishment. Visitors will find an intriguing sanctuary with plenty to explore, from artful installations and haute cuisine to luminary engagements and beyond, we encourage any fans of cultural exploration to come and express their cultivated side.

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