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Genesis Canada breaks ground on flagship location



·       Newest GRX (Genesis Retail Experience) facility location breaks ground in Ottawa

·       The nation’s capital will be home to the largest Genesis retail centre in Canada


Markham, Ontario, Sept. 14, 2022 — Development of the newest Genesis Retail Experience facility has officially commenced. Esteemed members of the S. Dilawri Auto Group and Genesis Motors Canada’s executive team recently assembled to ceremoniously break ground on the future site of Genesis Ottawa. Expected to open April 1, 2023, this flagship location will personify the new Genesis brand identity and be the largest of its kind in the country once it is completed.


Located within the Hunt Club West Business Park, the state-of-the-art 21,632 sq. ft. facility will feature a showroom large enough to display eight vehicles, a convenient service drive-thru area, three detailing bays, six dedicated EV labs and charging stations, as well as private and open common areas for guests to relax or conduct business. There is also a bright vehicle delivery and test drive area that is entirely enclosed in glass. Upon completion, guests will be able to choose whether they test drive, acquire, and service their Genesis at home, place of business, or the new Genesis Retail Experience (GRX) Centre if they prefer.


“We’re incredibly excited to see this collective vision come together and take shape” says Shiv Dilawri, president of the S. Dilawri Auto Group “We are eager to service the needs and exceed the expectations of guests in the Ottawa and surrounding areas.”

Genesis Canada made headlines in 2016 when it adopted a new business model that incorporated online sales, all-inclusive pricing, complimentary scheduled maintenance, and at-home valet services. In an ongoing effort to meet the needs and exceed the expectations of their guests, distributors have made significant investments in facilities where vehicles can be test driven, acquired, and serviced. This omni-channel business model allows customers to seamlessly transition between online and in-person services as they wish. These facilities mark a major milestone in the evolution of the Genesis as it furthers its commitment to delivering a class-above customer experience.

“This ground breaking marks a key milestone for Genesis Motors Canada,” says Hyundai Auto Canada Corp. President and CEO, Don Romano. “This confirms our commitment to a new way of doing business that delivers industry-leading customer experiences across every touchpoint, from test drive and acquisition to service.”


Genesis Retail Experience Centres provide consumers with access to a fulsome, flexible experience, allowing them to freely transition between online and in-person services based on their preference. All transactions will continue to be completed online and the Genesis at Home suite of services, from at-home test drives to valet service, will all remain available.


“We are grateful for the trust that distributor partners have shown in us by making considerable investments in the future of the Genesis brand in Canada,” said Eric Marshall, director, Genesis Motors Canada, “We are encouraged by their enthusiasm and commitment.”


Four GRX facilities have been completed thus far, with seven more under construction. 80 percent will be in development by the end of 2022, with the remaining locations expected to be under construction midway through 2023.


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For more information, interviews, and images, please contact:


Dustin A. Woods

Manager, Public Relations

Genesis Motors Canada

Mobile: 437-286-4407