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·       Flagship full-size sedan sets a new standard in luxury and comfort

·       Limited production model offered as exclusive Ultimate launch package


Markham, ONT. (January 19, 2023) – Today, the Genesis G90 luxury sedan was named the Best Large Premium Car for 2023 by the Automobile Journalists Association of Canada (AJAC). Announced at the Montreal International Auto Show, the G90 was applauded for both its interior and exterior aesthetics. The welcoming cabin environment was praised for its use of space. Judges also rated the vehicle highly for its intuitive user experience and long list of safety features.


“Vehicles within each voting category are chosen not just on the basis of performance and value, but also their attention to comfort, luxury, safety, and quality,” says Michel Crépault, president of the Automobile Journalists Association of Canada. “Winning this award confirms that Genesis did their homework and have exceeded the expectations of what a luxury vehicle can be.”


This is the second year in a row that Genesis has won an AJAC Premium Car of the Year award. In 2022, the Genesis GV80 full-sized SUV was presented with the award for Large Premium Utility Vehicle in Canada for 2022. The GV70 luxury crossover was chosen as the Best Mid-Sized Premium Utility Vehicle in Canada for 2022 and the G70 sedan was awarded the Best Small Premium Car in Canada for 2022.


“The luxury brand's flagship, the 2023 Genesis G90 represents a bold step forward in its segment, offering distinctive, elegant design, and innovative features that enhance the driving experience with luxury, comfort and performance,” says Eric Marshall, director of Genesis Motors Canada. “We are very grateful to AJAC’s voting jurors for recognizing these advancements and presenting us with such a significant award.”


In order to select a winner, more than 1700 ballots are submitted over the course of an entire calendar year. The Canadian Car of the Year (CCOTY) jury is comprised of the most esteemed professional automotive media in Canada who must meet the criteria of the organization and regularly review vehicles to a high standard. Results are tabulated by KPMG to identify the finalists and winners of the 12 Canadian Car and Utility Vehicle of the Year categories.


For this category, vehicles are comprehensively evaluated on interior and exterior styling, build quality, safety, passenger comfort, cargo space and versatility, convenience and entertainment features, noise vibration and harshness, engine, transmission, overall consumer appeal, and market significance.


About the Genesis G90


Audacious, progressive, and distinctly Korean, the G90 represents the most elegant interpretation of the brand’s design identity to date. Ushering in a bold new styling direction, the all-new luxury sedan embodies the Genesis philosophy of “Athletic Elegance.” Wider and lower in stance, it conveys the appearance of movement even while static. A suite of advanced assistance features and a variety of new technologies provide a new level of opulence for every occupant, regardless of whether you’re driving or being driven.


The 2023 Genesis G90 full-size sedan sets a new standard in design, luxury and comfort.

State-of-the-art convenience features throughout the G90 are befitting of this flagship sedan. The rear seat Armrest Touch Screen (ATS) provides the utmost convenience to rear passengers by allowing them to set climate control modes, seat position, and massage settings, while the new Mood Curator offers a wide spectrum of sounds and colours to choose from. Using cutting-edge technology and driver assistance systems, the G90 provides a high level of safety and convenience.


With the launch of the new G90, Genesis adds a powerful 3.5L V6 Twin-Turbo engine complemented by a 48V e-Supercharger, which produce 409 horsepower and 405 lb. ft. of torque. The 48V battery, charged through regenerative braking, allows for increased performance, particularly at lower rpm, providing a more linear and responsive driving experience. For an elevated driving experience, advanced technologies, including Multi-Chamber Air Suspension and Rear Wheel Steering, offer a comfortable and quiet ride.


Available in limited numbers, the all-new luxury sedan has been offered exclusively in Prestige trim, that featured a special Ultimate package at the time of launch in the Canadian market.



About the Automobile Journalists Association of Canada (AJAC)


The Automobile Journalists Association of Canada (AJAC) is an association compromised of professional journalists who review vehicles and report on the Canadian automotive industry. Collectively, their primary objectives are to promote, encourage, support, and facilitate professionalism in Canadian automotive journalism and to ensure factual and ethical reporting about the automobile and automotive issues to Canadian consumers. This is achieved through the work of our members and AJAC's annual vehicle testing and evaluation events, the Canadian Car of the Year and Utility Vehicle of the Year Awards (CCOTY and CUVOTY), Innovation Awards, and EcoRun.




About Genesis Motors Canada


Genesis Motors Canada is headquartered in Markham, Ontario, and distributes, markets, and services Genesis vehicles in Canada through a network of 30 agency distributors. Genesis is an all-new global automotive brand that delivers the highest standards of performance, design, and innovation. Genesis offers a range of models including the G70 sport sedan, G80 executive sedan, and the flagship G90 sedan, as well as the GV70 and GV80 sport utility vehicles. All Genesis vehicles sold in Canada feature set, all-inclusive pricing, Genesis at Home concierge for sales and service, complimentary scheduled maintenance, a comprehensive warranty, and more. Committed to an electrified lineup by 2030, Genesis recently introduced the all-electric GV60 luxury crossover and Electrified G80.


For more information, interviews, and images, please contact:


Dustin A. Woods

Manager, Public Relations

Genesis Motors Canada

Mobile: 437-286-4407