· Partnership with Vogue World complements Genesis’ passion for design and connection to fashion.
NEW YORK, June 1, 2023 – Genesis will return to the runway this fall as the presenting sponsor for Vogue World London 2023.
In partnering with Vogue World, Genesis harnesses the power of design to reach across automotive and fashion industries. Utilizing the brand’s design identity, Athletic Elegance, Genesis crafts innovative, forward-thinking products with innovative designs. This sponsorship recognizes how Genesis and runway fashion seek to evoke emotion and captivate the attention of those around them.
“We are pleased to continue our partnership with Vogue and to be this year’s presenting sponsor of Vogue World London 2023,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “Our brand not only values bold design within our vehicles but celebrates the passion for it within the world of fashion.”
With its Vogue World sponsorship, Genesis leans into the brand’s focus on design and fashion while targeting its luxury disruptor customers. These disruptors live on the forward edge of culture, craving unique ideas and experiences to set them apart from the crowd. The group’s key passion points of art, fashion, and design enhance their lives and allow for original experiences to be formed.
“The Vogue World partnership allows the Genesis brand to immerse itself in fashion: a passion and inspiration for many of our customers,” said Wendy Orthman, executive director of marketing at Genesis Motor America. “We saw tremendous brand lift launching the Genesis G90 with Vogue World last year in New York City. I am excited to see what London has in store.”
The fully electric Genesis GV60 will be featured within Vogue World branded content along with various social media placements. Additional details regarding this partnership will be announced in the coming months.
For more information, visit https://genesisnews.ca/en/.
For more information, interviews, and images, please contact:
Dustin A. Woods
Manager, Public Relations
Genesis Motors Canada