Concept vehicles shown. Not for sale.

A THRILLING FIRST LOOK

NEW YORK INTERNATIONAL AUTO SHOW

The X Gran Equator Concept and GMR-001 Hypercar Prototype made their public debut at the 2025 New York International Auto Show. The event showcased the full Genesis lineup and offered signature lifestyle products from the Genesis Collection boutique, racing in the Gran Turismo driving simulator, and the welcoming comfort of our exclusive hospitality suite.

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A VISIONARY COLLABORATION

THE FOREST WITHIN

At Genesis House in New York City, visitors can explore a surrealist reimagining of Korea's lush woodlands created in collaboration with goop founder and CEO, Gwyneth Paltrow. This meditative wellness experience employs both physical and digital media to highlight Korean heritage, nature and design with an innovative twist.

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Concept vehicle shown. Not for sale.

OFF-ROAD SOPHISTICATION

THE X GRAN EQUATOR CONCEPT

The Genesis X Gran Equator Concept blends the refined design language of Genesis with the bold spirit of adventure. Its clean lines draw from minimalist principles and nature’s raw beauty, while innovative features equip the sleek, GV80-inspired SUV with powerful capability.

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Concept vehicle shown. Not for sale.

HIGH-PERFORMANCE PROTOTYPE

THE GMR-001 HYPERCAR

Genesis Magma Racing’s high-performance prototype delivers ferocious speed with athletic fluidity. Designed for aerodynamic precision, it balances elegance with full-throttle intensity. “The GMR-001 Hypercar is not your typical race car–it is a moving sculpture,” said Luc Donckerwolke, CCO of Genesis. Watch the Hypercar perform in future races, including the 24 Hours of Le Mans.

DISCOVER MAGMA RACING

Concept vehicle shown. Not for sale.

MERCHANDISE AND APPAREL

GENESIS COLLECTION BOUTIQUE

The Genesis Collection boutique offers an array of signature lifestyle goods inspired by the premium design and materials showcased in Genesis vehicles. Each product thoughtfully evokes the spirit and fine craftmanship at the core of every Genesis. Discover this unique design collection tailored to your lifestyle.

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Concept vehicles shown. Not for sale.

MEDITERRANEAN-INSPIRED GRANDEUR

THE NEW X GRAN CONCEPTS

The Genesis X Gran Coupe and X Gran Convertible Concepts translate the sun-soaked beauty of the Mediterranean landscape into sport-tuned luxury. Their rich exterior colors and arcing silhouettes emanate sophistication, while cabins trimmed in olive or eucalyptus wood add warmth and depth to the driving experience. Explore the flagship G90 that inspired these concepts and get the latest Genesis news.

EXPLORE THESE CONCEPTS

Concept vehicles shown. Not for sale.