Concept vehicles shown. Not for sale.

A NEW BOUNDARY OF PERFORMANCE

GENESIS MAGMA

Meet the dynamic vehicles of the Genesis Magma Program: the Magma GT Concept, G80 Magma Special, Electrified G80 Magma Concept, GV60 Magma Concept, GV80 Coupe Concept, X Gran Berlinetta Concept, X Gran Racer Concept and Track Taxi G70. Together, they mark an expansion into the realm of high-performance vehicles.

Concept vehicle shown. Not for sale.

UNBRIDLED POWER

Inspired by the majestic landscape of Korea, the color of magma was chosen to represent this collection as a symbol of self-confidence and passion. The resulting suite of vehicles boasts an unforgettable first impression paired with extroverted high performance.

A DRIVING FORCE

The Genesis Magma Program harnesses the remarkable power of nature into dynamic and elegant designs. It is a convergence of touring culture with a commitment to pioneering new horizons of extreme performance.

Close up of race car driver with helmet on sitting in driver's seat of Genesis Magma concept vehicle
Concept vehicle shown. Not for sale.

DRIVER CENTRIC DESIGN

Concisely and meticulously designed driver interfaces puts emphasis on focus and responsiveness for intuitive control.

Silhouette of driver standing next to Genesis X Gran Berlinetta with Magma Orange glow in back
Concept vehicle shown. Not for sale.

ULTIMATE CONTROL

The Genesis Magma program delivers intense power and precise vehicle control for an experience that pushes the boundaries of performance.

MEET THE MAGMA VEHICLES

Concept vehicles shown.

ICONIC RACING

THE GOODWOOD FESTIVAL OF SPEED

At last year’s Goodwood Festival of Speed—a premier motorsport showcase held in West Sussex, UK—the Genesis GV60 Magma Concept won the 4-Seater Production Car category in the Sunday Shootout. Guests had a rare chance to experience several of the Magma Concept vehicles up close while immersing themselves in Genesis 'Son-nim' hospitality.

FROM CONCEPT TO THE ROAD

DRIVE HOME A GENESIS
3/4 front driver side view of Kawah Blue Genesis G70 rounding coastal road with ocean in background Optional features shown.
3/4 front passenger side view of Genesis GV60 in Hanauma Mint, driving next to modern red building Optional features shown.
Passenger side profile of Mauna Red Genesis GV80 Coupe parked on mountainous road at sunrise/sunset Non U.S. model shown.