A DIFFERENT GAME
WELCOME TO GENESIS GOLF
Genesis sponsors premier golf events around the world with refreshing perspective. From artistic installations, charitable endeavors, and VIP experiences, we create memorable moments with distinct Son-nim hospitality. Join us and stay connected to the Genesis Golf community.
Non-U.S. model shown.
Non-U.S. model shown.
PGA PARTNERSHIP
RAISING THE BAR, TOGETHER
Genesis is proud to be the official vehicle sponsor of the PGA TOUR, bringing our signature blend of hospitality and innovation to the elite league.
GENESIS INVITATIONAL
2026 GENESIS INVITATIONAL
VICTORY RETURNS TO THE RIVIERAAn elevated blend of sport, technology, and entertainment returned to the Riviera Country Club for the 2026 Genesis Invitational. Guests explored our full vehicle lineup with on-site specialists, braved the TGL swing simulator, and sampled Korean-inspired fare as they followed the intense competition.
2026 CHAMPION
BRIDGEMAN EARNS THE TROPHYJacob Bridgeman clinched the Genesis Invitational title with 18 under par, taking home $4 million and a 2026 GV80 Coupe Prestige Black. This is Bridgeman’s first PGA Tour victory, won against 18 of the top 20 golfers in the Official World Golf Ranking.
AN EVENT TO REMEMBER
From career-making shots to nail-biting finishes, the Genesis Invitational creates unforgettable moments year after year. Beyond impressive athleticism, the tournament brings fans and players together in a celebration of golf that goes far beyond the game.
CALIFORNIA RISES
GOLF WITH A PURPOSEGenesis and the California Rises relief initiative raised $326,000 for the Los Angeles Fire Department Foundation, Habitat for Humanity, and the Genesis Inspiration Foundation at the 2026 Genesis Invitational. With Birdies for Good, each birdie and eagle earned a $1,000 donation, and select holes-in-one earned $25,000.
TGL
GOLF FOR A MODERN ERA
The second season of TGL featured 19 live matchups between the world’s top PGA TOUR talent, with the Los Angeles Golf Club claiming the cup in an electrifying final match. Decked in one-of-a-kind technology, including a vast screen and a rotating green, the custom-built arena in Palm Beach Gardens, Florida set the stage for TGL and official automotive partner, Genesis, to usher in a bold new era of immersive fan experiences.
A PROGRESSIVE VISION
A FOUNDING PARTNERGenesis and TGL both expand the boundaries of what is possible in their respective worlds. United by a passion for bold new beginnings, Genesis is proud to be a Founding Partner of TGL, championing a forward-thinking vision and inviting audiences to experience golf in an entirely new way.
GENESIS HOSPITALITY
EXCLUSIVE VIP LOUNGE
This 1,500 sq. ft. Genesis TGL lounge combines elegance with live sports, offering an immersive experience to VIP guests. With custom seating inspired by Genesis interiors, it features interactive displays and upscale dining.
A GLOBAL PRESENCE
GOLF BEYOND BOUNDARIES
Transforming premier golf experiences wherever they unfold, Genesis’ signature brand of hospitality elevates elite annual tournaments and redefines the future of the sport. We are proud to be part of a community that delivers unforgettable moments to audiences across the globe.
GENESIS SCOTTISH OPEN
THE RETURN OF GOLF EXCELLENCEGenesis proudly sponsored the 2025 Genesis Scottish Open—one of Europe’s top golf events. Set along 300 acres of stunning coastline at the Renaissance Club in North Berwick, fans watched Chris Gotterup pull off a surprise win over Rory McIlroy in a thrilling finish.
PRESIDENTS CUP 2024
FROM MONTREAL TO MEDINAHGenesis proudly served as the Official Automobile Sponsor of the 2024 Presidents Cup, bringing our signature hospitality to the Royal Montreal Golf Club. The energy, electric. The competition, fierce. We’re excited to continue the journey at Medinah Country Club in Chicago, September 14–20, 2026.
GENESIS CHAMPIONSHIP
HOMEGROWN VICTORYJunghwan Lee captured the 2025 Genesis Championship with an 11-under finish, earning a $680,000 purse, a new GV80, and claiming a historic first-ever KPGA TOUR victory in a tournament co-sanctioned with an overseas tour.
DEUTSCHE GOLF LIGA (DGL)
FUELING THE FUTURE OF GOLFWith 6,400 players from 320 clubs, the German Golf League (DGL) by All4Golf puts young golfers on the international stage—with the support of Genesis. This year, the GC Hösel men's team claimed the championship after the Final Four competition at Golfclub München-Riedhof.
OWNERSHIP BENEFITS
RESERVED MOMENTS FOR GENESIS OWNERS
Genesis sees golf as more than a sport; it’s a lifestyle dedicated to precision and passion. That’s why Genesis owners can enjoy personalized attention and elevated hospitality when attending Genesis golf events. Exclusive access, VIP experiences, and thoughtful gifts are just some of the premium touches Genesis owners can look forward to enjoying.
GENESIS COLLECTION
ELEVATE YOUR GAMEThe Genesis Collection brings golf and design together in a timeless lineup of exclusive collector’s items. Inspired by the sleek lines and refined details of Genesis vehicles, the signature golf bag features parabolic curves, seat-inspired textures, and vehicle-matched colors designed to inspire—both on and off the course.
