A DIFFERENT GAME
WELCOME TO GENESIS GOLFFrom VIP lounges to artistic installations to charitable endeavors, Genesis brings a refreshing perspective to premier golf events around the world. In the spirit of challenging legacy and convention, we create memorable moments through distinctly Korean hospitality at our sponsored tournaments: The Genesis Invitational, Tomorrow's Golf League (TGL), The Genesis Scottish Open, and more.
UPCOMING TOURNAMENTS
GENESIS INVITATIONAL APPROACHES
The world’s best golfers are preparing for the 2026 Genesis Invitational, and all eyes will be on its return to the historic Riviera Country Club. Catch the action on the Golf Channel, CBS and ESPN+. Or secure your in-person spot with tickets available starting November.
TUNE INTO TGL
After a smash debut, TGL has expanded for an even more thrilling 2026 season featuring new teams and PGA Tour golfers. Tune into ESPN or ESPN+ starting December for live game play and more thrills than ever before.
GENESIS INVITATIONAL
A GAME TO REMEMBER
This year’s Genesis Invitational was dedicated to supporting those impacted by California’s historic wildfires. Held at Torrey Pines, the event united pro golfers and the local community in a powerful show of solidarity through California Rises—an initiative that raised funds directed towards four vital charitable organizations that were on the frontlines.
2025 WINNER
LUDVIG ÅBERG SNATCHES IMPRESSIVE VICTORYLudvig Åberg secured his second PGA TOUR win at the 2025 Genesis Invitational. Not only did Åberg score 19 birdies and two eagles—including a hole-in-one—he helped raise $16,000 for the “Birdies for Good” donation pledge sponsored by Genesis.
MORE THAN JUST GOLF
Over the years, Genesis Invitational has created countless unforgettable moments for players and fans alike. Revisit the highlights of past tournaments, where the spirit of competition and a shared passion for the game brought people together.
TOMORROW'S GOLF LEAGUE
GOLF FOR A MODERN ERA
Tomorrow’s Golf League (TGL) is a new tournament pushing the boundaries of golf with one-of-a-kind immersive technology. As official automotive partner, Genesis was proud to usher in this inaugural season with weekly matches, top-tier PGA TOUR players, and a custom-built 250,000 square-foot arena in Palm Beach Gardens, Florida. After 15 regular matches, the Atlanta Drive GC won the 2025 TGL Tournament, beating out six teams from across the country.
A PROGRESSIVE VISION
A FOUNDING PARTNERGenesis and TGL are both redefining what is imaginable in their respective worlds. United by a shared passion for bold new beginnings, Genesis is proud to be a Founding Partner of TGL, championing a forward-thinking vision and inviting audiences to experience golf in an entirely new way.
GENESIS HOSPITALITY
EXCLUSIVE VIP LOUNGE
This 1,500 sq. ft. Genesis TGL lounge combines elegance with live sports, offering an immersive experience to VIP guests. With custom seating inspired by Genesis interiors, it features interactive displays and upscale dining.
A GLOBAL PRESENCE
GOLF BEYOND BOUNDARIES
Wherever golf’s finest moments unfold, Genesis is there delivering our signature brand of hospitality that redefines the premier golf experience. From elite tournaments to global fanfare, we are proud to be part of a sport that brings universal thrills and cheers to a global audience.
GENESIS SCOTTISH OPEN
THE RETURN OF GOLF EXCELLENCEHeld earlier this summer along 300 acres of stunning coastline at the Renaissance Club in North Berwick, Genesis sponsored the 2025 Genesis Scottish Open—a top PGA European Tour event where Chris Gotterup outdueled Rory McIlroy for an unexpected career win.
PRESIDENTS CUP 2024
A TRIUMPHANT RETURN TO CANADAGenesis proudly served as the Official Automobile Sponsor of the 2024 Presidents Cup at the Royal Montreal Golf Club. The event celebrated excellence with memorable moments and vibrant energy. The next tournament is September 14–20th, 2026, at Medinah Country Club, Chicago.
GENESIS CHAMPIONSHIP
HOMEGROWN VICTORYIn a thrilling finish, South Korean golfer Byeong Hun An secured the 2024 title, defeating Tom Kim in a playoff. By winning the most sought-after golf championship in Korea, An automatically qualified for the 2025 Genesis Scottish Open.
DEUTSCHE GOLF LIGA (DGL)
FUELING THE FUTURE OF GOLFWith 6,400 players from 320 clubs, the German Golf League (DGL) by All4Golf puts young golfers on the international stage—with the support of Genesis. This year, the GC Hösel men's team claimed the championship after the Final Four competition at Golfclub München-Riedhof.
OWNERSHIP BENEFITS
RESERVED MOMENTS FOR GENESIS OWNERS
Genesis sees golf as more than a sport; it’s a lifestyle dedicated to precision and passion. From reserved VIP lounge access to exclusive Genesis vehicle appearances to one-of-a-kind experiences, Genesis owners enjoy elevated hospitality and personalized attention while attending Genesis golf events.
OWNERSHIP BENEFITS
UNLOCK ACCESS WITH GENESISGenesis doesn’t just offer access—We redefine it. Every door we open welcomes you into a world of personalized hospitality, curated experiences, and thoughtful surprises designed to delight the senses.
GENESIS COLLECTION
ATHLETIC ELEGANCE ON THE GREENDisplay your passion for golf with the Genesis Collection that features exclusive collector’s items that reimagine our design philosophy—both on and off the course. The golf bag, inspired by Genesis vehicles, showcases parabolic lines, seat-inspired patterns, and vehicle-matched colors. Explore the timeless collection designed to complement your everyday life.
