Concept Vehicles
Our Design Philosophy in MotionWe believe that automotive design should be about discovery. That’s why we strive to break conventions and create an emotional connection with every concept vehicle. They represent the future of our brand and our ethos of Athletic Elegance.
X GRAN EQUATOR
REFINED ADVENTURES
Genesis’ first-ever overlanding concept conquers all-terrain adventures with unconventional grace. The X Gran Equator Concept shines with extreme capability, generous 24” wheels, and a sophisticated form, while analog-inspired gauges let you monitor off-road data, like pitch and yaw, and personal sunroofs welcome in the sunshine to illuminate each passenger’s unique journey.
Concept vehicle shown.
Concept vehicle shown.
X GRAN COUPE
SPLENDOR OF THE MEDITERRANEAN
The X Gran Coupe Concept expresses the earthen beauty of the Mediterranean olive tree. Its exterior glows in a verdant hue and beneath its graceful, arcing silhouette, the brilliantly appointed cabin features faceted crystals that catch the sunlight and cast it, dancing, across the olive wood finishes and quilted leather roof.
Concept vehicle shown.
Concept vehicle shown.
X GRAN CONVERTIBLE
SUN-SOAKED LUXURY
The Genesis X Gran Convertible Concept captures the bold spirit of Tuscan wines with a blend of audacious design and open-air elation. Along with its powerful stance and fine eucalyptus wood finishes, this high-tech convertible is finished in rich colors drawn from the Cabernet Sauvignon grapes of Livorno, Italy.
Concept vehicle shown.
Concept vehicle shown.
Neolun Concept
GENESIS NEOLUN CONCEPT
The Genesis Neolun Concept is an ultra-luxe, state-of-the-art SUV that is the ultimate testament to refinement. Korean-inspired design reveals understated beauty and provides a revolutionary experience that transcends driving while showcasing the future of luxury.
Concept vehicle shown.
Concept vehicle shown.
MAGMA CONCEPTS
GENESIS MAGMA
The Genesis Magma Collection marks the brand’s expansion into the realm of high-performance vehicles with a suite of concept vehicles that prioritize the joy of sports driving with effortless comfort.
Concept vehicle shown.
Concept vehicle shown.
X Snow Speedium
Unleash the Power of Winter
The wild beauty of winter matches up with raw power and agility with the X Snow Speedium. Road trips into snowy terrain have never looked this elegant.
Concept vehicle shown.
Concept vehicle shown.
X Gran Berlinetta Concept
Start Your Engines
Designed specifically for Gran Turismo 7, this concept vehicle is the epitome of motorsport styling with distinct design that could only be a Genesis.
Concept vehicle shown.
Concept vehicle shown.