Non-US and pre-production models with optional features shown. Genesis Hypercar not available for sale.

NEWS & EVENTS

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From new vehicle debuts to special events and auto shows, follow all the latest Genesis news and innovations as we embark on new beginnings and empower those driving a new tomorrow.

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NEW YORK INTERNATIONAL AUTO SHOW

Optional features shown.

AN EXHIBITION OF BOLD EXPRESSION

From the reveal of the 2027 GV70 Prestige Graphite to an awe-inspiring new concept, Genesis had a striking presence at the 2026 New York International Auto Show. Guests explored design and innovation with expert guidance, while the hospitality suite offered a serene escape with curated merchandise and Korean‑inspired refreshments.

Concept vehicle shown. Not for sale.

EXHILARATING SOPHISTICATION

G90 WINGBACK CONCEPT

Evoking the spirit of pure racing excitement, the G90 Wingback Concept blends a sculpted silhouette with cutting-edge performance.

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Preproduction model with optional features shown.

ETCHED IN DISTINCTION

GV70 PRESTIGE GRAPHITE

A unique new trim with rich accents, premium enhancements, and adrenaline-inducing power is coming soon to the GV70.

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Pre-production model with optional features shown.

FIRST OF ITS KIND

GV60 MAGMA

As the first road-ready model from the Genesis Magma Program, the GV60 Magma unleashes 641 horsepower of electrifying performance and exclusive design details.

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A DYNAMIC SHOWCASE

GENESIS DESIGN

GENESIS DESIGN CALIFORNIA

CENTER OF INNOVATION

Beauty and innovation come to life at the newly opened Genesis Design California, a state-of-the-art think tank and design studio. Drawing on the building’s artful architecture, a team of brilliant designers turn cultural insights into automotive elegance.

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