A DIFFERENT GAME
WELCOME TO GENESIS GOLF
Genesis sponsors premier golf events around the world with refreshing perspective. From artistic installations, charitable endeavors, and VIP experiences, we create memorable moments with distinct Son-nim hospitality. Join us and stay connected to the Genesis Golf community.
Non-U.S. model shown.
Non-U.S. model shown.
HAPPENING NOW
TGL SEASON 2
The second season of TGL reimagines the sport of golf with fast-paced, high-tech action. Follow the playoff matches on ESPN and ESPN2 March 17-March 24, or purchase tickets to view every swing live from the arena.
RAISING THE BAR, TOGETHER
Genesis is proud to be the official vehicle sponsor of the PGA TOUR, bringing our signature blend of hospitality and innovation to the elite league.
GENESIS INVITATIONAL
2026 GENESIS INVITATIONAL
VICTORY RETURNS TO THE RIVIERAHeld at the iconic Riviera Country Club, the 2026 Genesis Invitational showcased classic golf in signature Genesis style. Tournament guests explored our full vehicle lineup with on-site specialists and sampled Korean-inspired fare as they followed elite matches hosted by Tiger Woods.
2026 CHAMPION
BRIDGEMAN EARNS THE TROPHYJacob Bridgeman clinched the Genesis Invitational title with 18 under par, taking home $4 million and a 2026 GV80 Coupe Prestige Black. This is Bridgeman’s first PGA Tour victory, won against competition that included 18 of the top 20 golfers in the Official World Golf Ranking.
CALIFORNIA RISES
GOLF WITH A PURPOSEGenesis is proud to partner with the California Rises wildfire relief initiative to raise funds for the Los Angeles Fire Department Foundation, Habitat for Humanity, and the Genesis Inspiration Foundation. With Birdies for Good, each birdie or eagle scored during the tournament earned a $1,000 donation to the initiative, with select holes-in-one earning $25,000.
INSIDE THE ACTION
MORE THAN JUST GOLF
From career-making shots to nail-biting finishes, Genesis Invitational has delivered countless memorable moments year after year. Beyond impressive athleticism, the tournament brought fans and players together in a celebration of golf that went far beyond the game.
TGL
GOLF FOR A MODERN ERA
The inaugural season of TGL redefined the game of golf with 19 electrifying matchups between the world’s top PGA TOUR talent. Decked in one-of-a-kind technology, the custom-built arena in Palm Beach Gardens, Florida set the stage for TGL and official automotive partner, Genesis, to usher in a bold new era of passion and immersive fan experiences.
A PROGRESSIVE VISION
A FOUNDING PARTNERGenesis and TGL both expand the boundaries of what is possible in their respective worlds. United by a passion for bold new beginnings, Genesis is proud to be a Founding Partner of TGL, championing a forward-thinking vision and inviting audiences to experience golf in an entirely new way.
GENESIS HOSPITALITY
EXCLUSIVE VIP LOUNGE
Experience the energy of live sports in elegant surroundings. The exclusive Genesis TGL lounge offers VIP guests premium hospitality in a custom-designed space inspired by Genesis interiors with gourmet bites, personalized service, and an upscale setting.
A GLOBAL PRESENCE
GOLF BEYOND BOUNDARIES
Genesis is deepening its commitment to the game of golf as the Official Marketing Partner of the PGA TOUR. Wherever golf’s finest moments unfold, Genesis is redefining the premier golf experience through our signature brand of hospitality. This exciting partnership brings even more opportunities to deliver unforgettable moments to a global audience of fans and players alike.
GENESIS SCOTTISH OPEN
THE RETURN OF GOLF EXCELLENCEGenesis proudly sponsored the 2025 Genesis Scottish Open—one of Europe’s top golf events. Set along 300 acres of stunning coastline at the Renaissance Club in North Berwick, fans watched Chris Gotterup pull off a surprise win over Rory McIlroy in a thrilling finish.
PRESIDENTS CUP 2024
FROM MONTREAL TO MEDINAHGenesis proudly served as the Official Automobile Sponsor of the 2024 Presidents Cup, bringing our signature hospitality to the Royal Montreal Golf Club. The energy, electric. The competition, fierce. We’re excited to continue the journey at Medinah Country Club in Chicago, September 14–20, 2026.
GENESIS CHAMPIONSHIP
HOMEGROWN VICTORYJunghwan Lee captured the 2025 Genesis Championship with an 11-under finish, earning a $680,000 purse, a new GV80, and claiming a historic first-ever KPGA TOUR victory in a tournament co-sanctioned with an overseas tour.
DEUTSCHE GOLF LIGA (DGL)
FUELING THE FUTURE OF GOLFWith 6,400 players from 320 clubs, the German Golf League (DGL) by All4Golf puts young golfers on the international stage—with the support of Genesis. This year, the GC Hösel men's team claimed the championship after the Final Four competition at Golfclub München-Riedhof.
OWNERSHIP BENEFITS
RESERVED MOMENTS FOR GENESIS OWNERS
Genesis sees golf as more than a sport; it’s a lifestyle dedicated to precision and passion. That’s why Genesis owners can enjoy personalized attention and elevated hospitality when attending Genesis golf events. Exclusive access, VIP experiences, and thoughtful gifts are just some of the premium touches Genesis owners can look forward to enjoying.
GENESIS COLLECTION
ELEVATE YOUR GAMEThe Genesis Collection brings golf and design together in a timeless lineup of exclusive collector’s items. Inspired by the sleek lines and refined details of Genesis vehicles, the signature golf bag features parabolic curves, seat-inspired textures, and vehicle-matched colors designed to inspire—both on and off the course.
