MAKE THE GAME YOUR OWN

THE 2024 GENESIS INVITATIONAL

It was a sensational weekend to remember. Hosted by Tiger Woods, this year’s Genesis Invitational drew the world’s greatest golfers as they competed in one of the most anticipated tournaments of the season. Distinguished guests were left with memories of elevated experiences and the entire Genesis lineup – giving them something to look forward to again next year.

2024 Winner

TOP OF HIS GAME

MATSUYAMA’S VICTORIOUS WIN

After four days of spectacular golf, Hideki Matsuyama took home the 2024 Genesis Invitational trophy, along with a 2025 Genesis GV80 Coupe and a $4 million prize. Recording a final score of 17-under-par, this is Matsuyama’s ninth career PGA TOUR title.

ELEVATING THE EVENT JUST FOR YOU

THE OWNER EXPERIENCE

Genesis Owners were treated to a special welcome at the Invitational with a host of delightful surprises, including exclusive offerings and access across the entire event.

 

LOOK BACK AT THE HIGHLIGHTS

14TH LOUNGE

ELEVATED HOSPITALITY

14TH LOUNGE

Once again, the 14th Lounge acted as the buzzy epicenter of all the action. Guests were treated to premium bites, refreshments, and a generous lounge area offering prime views from tee to green. Plus, a number of hands-on exclusive exhibits and the entire Genesis lineup made for non-stop action.

EXCLUSIVE EXHIBITS

Guests were treated to an array of interactive installations that connected them even further to their love of golf.

NEW FOR 2024

EVEN CLOSER TO THE GAME

This year, the 14th Lounge welcomed two new exhibits. Guests immersed themselves into the crisp, three-dimensional sounds of the 14th tee at the Bang & Olufsen experience. While fans sent messages of love and support to their favorite golfer at Postcards From The Green.

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ARTIST JONAS NEVER

CREATIVE VISION

Iconic LA artist Jonas Never brought his signature style to the 14th Lounge, painting a mural live throughout the week. Guests met with Never and took home complimentary posters created exclusively for the event.

GENESIS ON THE GREEN

With their groundbreaking tech and premium design features, the new 2025 GV80 and the first-ever GV80 Coupe were on full on display throughout the tournament. Attendees had the firsthand chance to interact with the entire Genesis lineup, along with our latest concept vehicles.

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THE FIRST-EVER 2025 GENESIS GV80 COUPE

This bold, sporty coupe may have caused some distraction on the course.

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THE GENESIS X GRAN BERLINETTA CONCEPT

Performance was put front and center with this all-new concept vehicle.

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THE NEW 2025 GENESIS GV80

Award-winning craftsmanship taken to an entirely new level.

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THE GENESIS X CONVERTIBLE CONCEPT

An athletic concept vehicle that’s as breathtaking as it is innovative.