You may access, delete and update certain of your personal information by accessing and adjusting your account settings, or by contacting us as specified below. Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.

Genesis offers you the opportunity to opt-out from marketing communications from Genesis, and to opt out of certain disclosures of personal information to third parties.

You may opt-out of marketing emails or manage your subscription preferences for emails from us at any time by using the unsubscribe mechanism within any marketing email we send to you. Even if you opt out, we may still send you non-commercial emails, such as registration confirmation, vehicle updates, and responses to direct requests.

If you wish to opt-out or request that we cease sending you commercial or other information via phone or postal mail, you may opt out by submitting a request at our Contact Us page. You may also opt out of our sharing of your personal information (including Covered Information) with third parties for marketing purpose by submitting a request at our Contact Us page.

If you register for an account, including accounts to access and use the Services, you can access and update certain information we have relating to your account within your account settings. For Bluelink Services, this can be done on the My Account page of  MyGenesis.com. You may also update or delete your contact information by submitting a request at our Contact Us page. Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.

If you have opted out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request. If you have opted out of receiving future promotional materials by regular mail, we will implement your opt-out request within a commercially reasonable time. In those instances, we will retain your information in a “do not promote” file in our database, and you will receive no further communications from us except as required by law. 

California Residents. California residents have certain rights, under California privacy laws, regarding their personal information, which are set forth in the Additional Information for California Residents section below.

We use security policies, procedures, and tools which are designed to safeguard the personal information we collect. However, the security of information transmitted through the Internet can never be guaranteed regardless of the level of security. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of our Services are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of our Sites. In order to protect you and your data, we may suspend your use of any of the websites, without notice, pending an investigation, if any security issue arises. Access to and use of password protected and/or secure areas of any of the Sites are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution or civil action.

We may offer links to or from our Sites to other websites within the Genesis family as well as to websites, services, and resources operated by third parties. We offer links to third party websites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest to you. We are not responsible for the privacy practices, content or policies of websites operated by third parties and urge you to inquire about their privacy and information sharing practices before providing any personal information. In the event that you provide personal information to any third party website or service, you understand that Genesis is not responsible for such third parties’ use or misuse of your personal information. You further acknowledge and agree that Genesis shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third party website, service, or resource.

We do not knowingly collect or maintain personal information from any person under the age of thirteen (13) as they are not of driving age. No parts of our products or services are directed to or designed to attract anyone under the age of thirteen (13).

Genesis reserves the right to change this Privacy Policy at any time. Genesis will use, share, and disclose all personal and other user information in accordance with the Privacy Policy in effect at the time the information is collected. We will post any changes to this Privacy Policy on this page so check back frequently so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Continued interaction with us following changes to these terms will mean that you accept the changes.

Please visit our Contact Us page.

ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS

This section provides information for California residents about their rights regarding their personal information, as required under California privacy laws, including the California Consumer Privacy Act (“CCPA”).

We are required to notify California residents, at or before the point of collection of their personal information, the categories of personal information collected and the purposes for which such information is used.

California residents have the right to opt-out of our sale of their personal information for all purposes, including direct marketing by third parties. Opt-out rights can be exercised by submitting a Do Not Sell request via our Personal Information Request portal. We do not sell personal information about residents who we know are younger than 16 years old without opt-in consent. To opt-out of the sharing, including sales, of personal information with third parties that collect information from our Sites via cookies or similar tracking technologies, you can Manage Preferences. You will need to visit Manage Preferences on all of the browsers and devices you use to access our websites. If you clear cookies on your browser, you will need to reset your preferences at Manage Preferences.

Subject to certain exceptions, California residents have the right to make the following requests:

California residents have the right to request deletion of their personal information that we have collected about them, subject to certain exemptions, and to have such personal information deleted, except where necessary for any of a list of exempt purposes.

California residents have the right to request a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge, either (a) by mail or (b) electronically in a portable and, to the extent technically feasible, readily useable format that allows the individual to transmit this information to another entity without hindrance.

California residents have the right to request that we provide them certain information about how we have handled their personal information in the prior 12 months, including the:

• • categories of personal information collected;
• • categories of sources of personal information;
• • categories of personal information about them we have disclosed for a business purpose or sold;
• • categories of third parties to whom we have sold or disclosed for a business purpose their personal information;
• • the business or commercial purposes for collecting or selling their personal information; and
• • a copy of the specific pieces of personal information we have collected about them.

Right to Non-discrimination. California residents have the right not to be subject to discriminatory treatment for exercising their rights under the CCPA.

Discrimination and Incentives
The CCPA prohibits discrimination against those who exercise their rights under the CCPA and imposes requirements on any financial incentives offered to California residents related to their Personal Information. A business may offer financial incentives for the collection, sale or deletion of California residents’ personal information, provided it is not unjust, unreasonable, coercive or usurious, and is made available in compliance with applicable transparency, informed consent, and opt-out requirements. California residents have the right to be notified of any financial incentives offers and their material terms, the right to opt-out of such incentives at any time, and may not be included in such incentives without their prior informed opt-in consent.  

Shine the Light
You may exercise your rights under California’s \Shine the Light law (Civil Code Section 1798.83) by utilizing the Do Not Sell My Personal Information request on the CCPA portal.

GENESIS MOTOR AMERICA VEHICLE TECHNOLOGIES AND SERVICES PRIVACY NOTICE

Your privacy is important to Genesis Motor America (“GMA”) and its parent company and affiliates (“Genesis” “we,” “us” or “our”), as is your trust in Genesis products and services. At Genesis, we are continually developing technologies and services to make our vehicles safer, more environmentally friendly, more convenient and more fun to drive, and to provide other useful features and services to owners and drivers of Genesis vehicles. Some of these technologies and services collect, use or share information related to your Genesis vehicle (your “Vehicle”). This includes information collected, generated, recorded or stored by in-vehicle (“onboard”) systems, sensors, and equipment and information generated by your interaction with the technologies and services, such as remote service requests from your owner portal or the Genesis Intelligent Assistant app. (“Vehicle Technologies and Services”).

PLEASE REVIEW THIS VEHICLE TECHNOLOGIES AND SERVICES PRIVACY NOTICE CAREFULLY. WHEN YOU ACTIVATE, REGISTER FOR OR OTHERWISE ACCESS OR USE THE VEHICLE TECHNOLOGIES AND SERVICES, YOU CONSENT TO OUR RETRIEVAL OF INFORMATION FROM YOUR VEHICLE, AND OUR COLLECTION, USE AND SHARING OF PERSONAL INFORMATION (INCLUDING DRIVING DATA, GEOLOCATION DATA, and BIOMETRIC INFORMATION) AS DESCRIBED IN THIS NOTICE.

In this Genesis Motor America Vehicle Technologies and Services Privacy Notice (the “Vehicle Technologies and Services Privacy Notice” or “Notice”), we describe how we collect, use and share the following types of information related to these Vehicle Technologies and Services (the “Covered Information”):

• • Information retrieved from a Vehicle or the Vehicle Technologies and Services by us or on our behalf, which is linked or reasonably linkable to that Vehicle , the owner of that Vehicle, or any registered user of the Vehicle Technologies and Services; and,
• • Information provided by you during the subscription or registration process for Vehicle Technologies and Services.

This Notice is intended to supplement the Genesis Motor America Privacy Policy (“GMA Privacy Policy”), with respect to our collection, use and disclosure of Covered Information. For additional information about our information practices and your choices and rights regarding your personal information (including Covered Information), please review the GMA Privacy Policy. Your access to or use of the Vehicle Technologies and Services and any dispute over privacy, is subject to the any applicable terms and conditions, including the Connected Services Agreement which is incorporated by reference into this Notice and includes applicable limitations on damages and the resolution of disputes. Please note that this Notice is not intended to apply to mobile applications or websites that we may make available to consumers that are not related to the Vehicle Technologies and Services.

California Residents. If you are a California resident, please be sure to review the GMA Privacy Policy for important information about your rights under California privacy laws and how to submit a request to us pursuant to these rights.

The Covered Information we collect varies depending upon the circumstances.

Sources of Personal Information. In general, we collect personal information directly from users of the Vehicle Technologies and Services, from third parties (such as retailers, platform providers, and others with whom we work with to make available certain of the Vehicle Technologies and Services), and automatically related to your use of the Vehicle Technologies and Services and your Vehicle. We may also combine the Covered Information we collect with other personal information we collect about you. Notices related to the collection of that other personal information will be found in the applicable privacy notice.

Categories of Personal Information. Certain laws, such as the California Consumer Privacy Act (“CCPA”) require that we disclose the categories of personal information we collect. We may collect the following categories of personal information (as set forth by CCPA) related to the Vehicle Technologies and Services: identifiers, such as a real name, alias, address, VIN, IP address and online identifiers, email address, account name, SSN, driver’s license number and other government identifiers, or other unique personal identifiers; customer records, such as payment information, credit card account number and related information; commercial information, including records of products or services purchased or considered, records from usage of the Vehicle Technologies and Services, or other purchase or usage histories; internet and other electronic network usage data, including, but not limited to, browsing history, search history, and your interaction with a website, application, or advertisement; geolocation of your Vehicle or device; audio, visual and other electronic data related to your Vehicle usage or interactions with us; biometric information in the form of your fingerprint or facial template in order to allow you to enable and use this data to control access to your vehicle; profiles, inferences and trends derived from the personal information we collect. For more information about our collection, use and disclosure of these categories of personal information pursuant to the California Consumer Privacy Act (CCPA), please go to the Genesis Motor America Privacy Policy.

Information Collected from You. We may collect Covered Information directly from you, such as when you register for an account or communicate with us related to the Vehicle Technologies and Services.

• • Account, Registration, and Subscriptions. When you register for Genesis Connected Services or otherwise activate, subscribe to or register for certain Vehicle Technologies and Services,, including Digital Key, we collect information that you provide us such as your name, email address, phone number, home or work address, and other contact information; VIN and associated Vehicle data; date of purchase; billing information and subscription details and history, including for relevant third party subscriptions. We also collect certain optional information you choose to provide to us, such as your user preferences, information about other approved drivers of your vehicle, demographic information, etc.
• • Customer Service and Support and Other Data. When you email us, call us or otherwise contact us, we maintain records about our interactions and communications with you, including the nature of the request, your name and contact information, and information related to our resolution of your request. Information Related to Vehicle Technologies and Services. Your vehicle is equipped with various software, sensors, features and other technologies that may generate, store, transmit or permit the retrieval of information from a Vehicle, which includes information related to the performance, location, operation and use of your Vehicle and the Vehicle Technologies and Services. Please note that not all Vehicles include technology that enables remote access to this data. In addition, for Vehicles that do include connected vehicle technology, you may choose not to enable that remote collection and storage of the data if you do not register for Genesis Connected Services. However, temporary vehicle data collection may occur if you do not waive Vehicle Services at the time of purchase. When Vehicle Services are available and enabled, we maintain information about your use of your Vehicle and the Vehicle Technologies and Services, including which features or services you activate, access and use, as well as:
• • Usage and Performance. Information related to the use of your Vehicle and the Vehicle Technologies and Services, as well as Vehicle performance, diagnostic codes and service-related data. This includes information such as odometer, mileage, MPG and emissions data; tire pressure data; trouble or error codes, and other diagnostic data; service and maintenance history; engine performance; tire pressure data; weather, temperature and other driving conditions; fuel levels and refueling activity; battery levels and status; images from exterior cameras (if available); Vehicle settings, commands and presets, points of interest, and other information about your use of certain features; and other performance, mechanical and operational data; as well as associated date/time stamps for such information.
• • Geolocation Data. In providing the Vehicle Technologies and Services, we collect location information, including your Vehicle’s GPS location. When you engage remote services using your mobile device, we also collect your mobile device location information. Geolocation data may be associated with the other Covered Information we collect and access.
• • Driving Data. We collect driving data about your Vehicle such as speed, acceleration and braking data; direction of travel; trip data (mileage, date, length, conditions); ignition events; steering events; cruise control data; seatbelt status; information about Vehicle incidents or events; other information about how you drive a Vehicle; as well as associated date/time stamps for such information.
• • Biometric Data. If you enroll in certain services, we may collect and process biometrics (e.g., fingerprint or facial recognition) as part of certain features and services, such as digital key and other vehicle services that enable your access using your biometric access credentials, subject to your consent as required under applicable laws. By setting your fingerprint and using the system, you consent to the collection, use, and storage of your data for the disclosed activities. We will only use or share your data as needed for system use, maintenance, and storage. Your fingerprint will be stored by the system until you delete it. Stored data cannot be converted into a reconstruction of your biometric information..

App and Site Data. When you access the Vehicle Technologies and Services via mobile apps, websites, and or other online services that we make available to you, we and our third-party providers may use cookies, web beacons, log files, and other methods to collect information about your activities and use. Please refer to the applicable privacy notice and/or cookie policies for those apps and websites to learn more about the collection and usage for that particular app or website.

Third-Party Services. Information we obtain about you from non-affiliated entities and service providers that provide certain features, functionality, or other services as part of the Vehicle Technologies and Services, including information related to the performance and use of such third-party services.

WE MAY COLLECT, USE AND DISCLOSE COVERED INFORMATION, INCLUDING DRIVING DATA AND GEOLOCATION DATA, FOR THE PURPOSES IDENTIFIED BELOW, INCLUDING TO PERSONALIZE THE VEHICLE TECHNOLOGIES AND SERVICES AND SEND MORE RELEVANT INFORMATION, OFFERS, ALERTS AND UPDATES.

Generally, we use the Covered Information (including personal information) for the following purposes:

• • Services and Support. To provide, maintain and improve the Vehicle Technologies and Services and our other products and services; to make available certain features and services, such as roadside assistance, remote start, and Vehicle alerts; to authenticate users; to process your payments; to perform technical operations, such as updating software; respond to a possible emergency or other situation requiring urgent attention; to send you messages relating to the Vehicle Technologies and Services; and for other customer service and support purposes.
• • Research and Analytics. To better understand how users access and use our Vehicle Technologies and Services; to evaluate and improve our Vehicle Technologies and Services; to develop new features, products, or services; for troubleshooting and maintenance; for warranty, safety, quality and product improvement purposes; and for other research and analytical purposes.
• • Marketing. To communicate with you about your account and use of our Vehicle Technologies and Services via email and push notification, including to send you product updates; to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you, including information about third party products and services; and for other informational, marketing, or promotional purposes. Please see the Your Rights and Choices section for more information about how to change your communications preferences. We may also send you notifications by text message if you have opted in to receive them.
• • Personalization. To personalize the information and content we display to you, including marketing, promotional and sponsored content, as well as providing you with more relevant ads (if applicable).
• • Security and Protection. To protect the safety, rights, property, or security of Genesis, the Vehicle Technologies and Services, any third-party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity that we, in our sole discretion, consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Notice or our Terms of Use.
• • Legal Compliance. To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a governmental authority; to communicate with you about recalls.
• • General Business Operations. Where necessary for the administration of our general business, accounting, recordkeeping and legal functions, in connection with a transfer of our business or assets, or as part of our routine business administration, such as employee training, compliance auditing and similar internal activities.

We disclose Covered Information as set out below. Other than the cases below, we won’t disclose your Covered Information unless you consent in some way, including by your continued use after notice.

Affiliates, Vendors and Providers. We share personal information with our vendors and others who we work with to make certain services available, such as:

• • Affiliates. We may disclose Covered Information to our parent company (Hyundai Motor Company), affiliates or subsidiaries; however, if we do so, their use and disclosure of your personal information will be subject to this Notice and applicable laws.
• • Service Providers and Suppliers. We may disclose Covered Information to third-party vendors, service providers, suppliers, contractors or agents who use such data in order to perform functions on our behalf.
• • Third-Party Services. Some of the Vehicle Technologies and Services are provided or supported by third parties who may collect and receive personal information about you as part of their provision of the particular feature, service or application, or in order to respond to a request you make via the Vehicle Technologies and Services. Third party services include, for example, cellular data carriers, navigation and traffic services, and emergency services. The use of your personal information by these third parties will be subject to their respective privacy policies and terms, and not this Notice.

Third Parties. We may share Covered Information, including driving data and geolocation data, with authorized retailers and select third parties.

• • Retailers. We may share certain Covered Information with retailers so that they and we may better respond to your requests, send your relevant and personalized offers and information, and respond to your requests.
• • Third-Party Offers. If you click an offer or otherwise choose to take advantage of a third-party offer, we may share Covered Information, including personal information, with that partner to facilitate your interaction with them.

Other Drivers. If you are a Vehicle owner and you permit another person to register a Vehicle Technologies and Services account for your Vehicle or if you permit another person to access and use your Vehicle Technologies and Services account or registered Vehicle, then you acknowledge and agree that such individuals may have access to Covered Information and that we may collect, use and disclose Covered Information associated with such individuals’ use of your Vehicle and the Connected Services.

Business and Operational Purposes. In addition, we may disclose Covered Information in support of our business and operational purposes, including:

• • Business Transfers. Your information may be disclosed and transferred by us to another company as part of any merger, acquisition, financing, sale of company assets or interests in the respective company, or in the case of insolvency, bankruptcy, or receivership, including during negotiations related to such business transfers.
• • Protecting Rights and Interests: We may disclose your information to protect or defend the safety, rights, property, or security of Genesis, third parties or the general public, including to protect the Vehicle Technologies and Services, to detect, prevent, or otherwise address fraud, security, technical issues, or other activity which we, in our sole discretion, consider to be, or to pose a risk of being, illegal, unethical, or legally actionable activity. We may also use Covered Information as evidence in litigation in which we are involved, and as necessary to enforce this Notice or our Connected Services Terms and Conditions and other applicable agreements with you.
• • Legal Compliance: We may disclose or make available Covered Information to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding, in response to a subpoena, warrant, court order, or other legal process, or as part of an investigation or request, whether formal or informal, from law enforcement or a government official

Aggregate and De-Identified Information. We also may use and disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes, including select third parties who may use this data to better understand aggregate driving and traffic patterns, update maps and route details, analyze road conditions, and for other own research, development and analytics purposes.

We have implemented safeguards to protect the Covered Information we collect. However, the security of information transmitted through the Internet over telecommunications networks cannot be guaranteed. We are not responsible for any interception or interruption of any communications through the Internet or telecommunication network or for changes to or losses of data as a result. Users of our Vehicle Technologies and Services are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to the Vehicle Technologies and Services and their account. In order to protect you and your data, we may suspend your use of any of the Vehicle Technologies and Services, without notice, pending an investigation, if any security issue arises. Access to and use of password protected and/or secure areas of any of the Vehicle Technologies and Services or your associated account are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution or civil action.

The Vehicle Technologies and Services are not directed at children and we do not knowingly collect any personal information from children under the age of 16.

You have certain rights and choices regarding your Covered Information, as well as how we communicated with you related to the Vehicle Technologies and Services and other Genesis products, services or offers. For more information about your rights and choices please review the GMA Privacy Policy.

Opting-Out of Certain Communications. Genesis offers you the opportunity to opt-out from marketing communications from Genesis, and to opt out of certain disclosures of personal information to third parties.

• • You may opt-out of marketing emails or manage your subscription preferences for emails from us at any time by using the unsubscribe mechanism within any marketing email we send to you. Even if you opt out, we may still send you non-commercial emails, such as registration confirmation, Vehicle updates, and responses to direct requests.
• • If you wish to opt-out or request that we cease sending you commercial or other information via phone or postal mail, you may opt out by submitting a request at our Contact Us page.
• • You may also opt out of our sharing of your personal information (including Covered Information) with third-parties for marketing purpose by submitting a request at our Contact Us page.

Reviewing, Updating and Deleting Your Information. If you register for an account to access and use the Vehicle Technologies and Services, you can access and update certain information we have relating to your account within your account settings. For Genesis Connected Services, this can be done on the My Account page of MyGenesis.com⁠. You may also update or delete your contact information by submitting a request at our Contact Us page. Please note that we may maintain copies of information that you have updated, modified or deleted, as permitted, in our business records and in the normal course of our business operations.

Canceling Subscriptions. You may cancel your subscription for Genesis Connected Services by calling Genesis Connected Services Customer Care at 844-340-9741. If you cancel your subscription, most Vehicle Technologies and Services will not be available to you and all remote transmission of vehicle data will be stopped. However, canceling your subscription does not “turn off” all collection of Covered Information by your Vehicle. The onboard safety, diagnostic and other tools and systems may continue to generate, collect and store information so that we, our affiliates, our independent retailers and others who service your Vehicle can access performance, safety or diagnostic data to provide appropriate repair, maintenance and other safety-related services. To cancel SiriusXM Radio, you must contact SiriusXM directly.

Genesis reserves the right to change this Notice at any time. Genesis will use, share, and disclose all personal and other user information in accordance with the Notice in effect at the time the information is collected. We will post any changes to this Notice on this page so check back frequently so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Continued interaction with us following changes to these terms will mean that you accept the changes.

Please visit our Contact Us page.