GENESIS GOLF

A FRESH TAKE ON TRADITION

Genesis Golf inspires new beginnings in the prestigious sport with innovative game play and Son-Nim hospitality, reflecting the thoughtfulness and elegance of our vehicles themselves.

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2026 GENESIS INVITATIONAL

GREATNESS ON THE GREEN

Join us February 19-22 for the return of the Genesis Invitational to its home at the iconic Riviera Country Club. Enjoy bespoke activities and gourmet fare while watching PGA TOUR golfers compete for a coveted trophy. This year’s event honors California Rises and its charitable mission of unity and resilience.

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2026

GV80

Graceful, spacious, and endlessly capable, the 2026 GV80 blends tournament-ready elegance with intrepid SUV ability to enhance your every journey.

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2026

GV80 Coupe

The GV80 Coupe balances refined design and sporting excitement, with a premium interior that’s thoughtfully crafted around its driver.

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2026

GV70

Athleticism is alive in the 2026 GV70. Its dynamic shape evokes movement even at a standstill, while nimble handling and impressive power keep you at the top of your game.

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THE ORIGIN OF SOMETHING NEW

WELCOME TO GENESIS

At Genesis, everything we create is born from a blank canvas. It’s from that infinite potential that we draw inspiration and embark on constant new endeavors. From our foray into endurance motorsport to our creative and philanthropic initiatives, everything that Genesis touches is guided by the spirit of originality and new beginnings.

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