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MAKE THE GAME YOUR OWN

THE 2024 GENESIS INVITATIONAL

Hosted by Tiger Woods at the prestigious Riviera Country Club in the Pacific Palisades, this year’s Genesis Invitational will see some of the world’s greatest golfers compete for their cut of a $20M purse. Secure your tickets now for one of the most anticipated tournaments of the season, complete with elevated experiences and a chance to discover the luxe details of the entire Genesis lineup.

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14TH LOUNGE

IN THE CENTER OF THE ACTION

14TH LOUNGE

There is no better place to experience the excitement of the Genesis Invitational than from the comfort of the 14th Lounge. Enjoy generous seating and views of one of the closing holes at Riviera, along with complimentary light bites, refreshments and phone charging.

EXCLUSIVE EXHIBITS

Guests at the Invitational will be treated to an array of interactive installations at the 14th Lounge. Send a postcard to your favorite player at the Postcards from the Green experience or listen to the sounds of the 14th tee at our exclusive Bang & Olufsen sound station.

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    AN ELECTRIFYING EXPERIENCE

    RECHARGE IN OUR ALL-ELECTRIC LOUNGE

    Powered by Genesis Vehicle-to-Load (V2L) technology, this is a space for you to relax, watch tournament coverage and recharge your smartphone with our complimentary charging towers. While you’re here, explore our three rapid-charging Genesis EVs: the GV60, the Electrified G80 and the Electrified GV70.

    GOLF SIMULATOR CHALLENGE

    TAKE YOUR SWING

    An annual favorite of the 14th Lounge returns. Guests can practice their swings, get tips from a PGA TOUR coach and test their skills with the “Closest to the Pin” challenge. Those who prove their prowess can even win exciting prizes.

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    ARTIST JONAS NEVER

    CREATIVE VISION

    Iconic LA artist Jonas Never brings his signature style to the 14th Lounge, painting a mural live throughout the week. Guests will have the chance to meet with Never and take home complimentary posters created exclusively for the event.

NEW YEAR. NEW GENESIS COLLECTIONS.

Guests will experience the full Genesis collection firsthand, including our latest vehicle innovations and on-hand Product Specialists who will be available to answer all your questions.

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THE FIRST-EVER 2025 GENESIS GV80 COUPE

Originality this bold may cause some distraction on the course.

EXPLORE THE GV80 COUPE
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THE NEW 2025 GENESIS GV80

The next evolution of award-winning craftsmanship has arrived.

EXPLORE THE NEW 2025 GV80
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THE GENESIS X GRAN BERLINETTA CONCEPT

Performance is put front and center with this all-new concept vehicle.

EXPLORE OUR LATEST CONCEPT
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THE GENESIS X CONVERTIBLE CONCEPT

An athletic concept vehicle that’s as breathtaking as it is innovative.

EXPLORE THE X CONVERTIBLE CONCEPT