WHO WE ARE
IT’S IN OUR NAMEGenesis is a mindset. An unborn ambition. A beginning. We exist to inspire; to be a catalyst for creativity and new discovery, wielding an insatiable drive to accelerate the future, with you at the center. Because Genesis is always the origin of something profound.
EXPERIENCES DESIGNED AROUND YOU
Genesis goes far beyond the craftsmanship and comfort we design into every vehicle. Rooted in our distinctly Korean heritage and signature hospitality, our retailer locations, design studios, service lounges, immersive events, owner benefits, and more, are all crafted to be a holistic lifestyle experience that propels you into tomorrow.
DRIVING A NEW TOMORROW
At our core, we aim to challenge the expected and empower you to drive forward in every way. That comes to life in design choices like the therapeutic Mood Curator found in the G90 and the GV80, Michelin-inspired dining at Genesis House, and world-class events and VIP experiences for our owners.
GENESIS DESIGN CALIFORNIA
CRAFTING TOMORROW'S ICONSGenesis' commitment to innovative design continues with the inception of Genesis Design California. Our third global design presence is a center for innovation, where research and creativity unite to shape the future. By blending advanced technology with elegant design, we create vehicles that resonate with automotive enthusiasts and tastemakers alike—delivering experiences that are as intuitive as they are inspiring.
AUDACIOUS, PROGRESSIVE & DISTINCTLY KOREAN
We're creating a design language that combines timeless beauty with modern aesthetics.Luc Donckerwolke, Genesis Chief Creative Officer
OUR DESIGN LANGUAGE IN MOTION
THE GENESIS COLLECTION
THE GENESIS EXPERIENCE
IMMERSE YOUR SENSES
SPARKING NEW BEGINNINGS
SHAPING FUTURE VISIONARIES
GENESIS INSPIRATION FOUNDATION
The Genesis Inspiration Foundation is focused on supporting local charities across the country and has given direct grants to 50 arts organizations. With every new Genesis vehicle sold, a portion goes to providing underserved kids with access to the arts, offering the opportunity for new beginnings.
GENESIS GIVES
Genesis Gives aims to help propel our youth toward a tomorrow filled with confidence and possibilities. Through strategic support of nonprofits, we’re expanding access to youth sports and STEAM education in under-resourced communities—opening new doors for students to challenge what was.
Genesis Motor America is a luxury division of Hyundai Motor Company Inc. Established as a distinct standalone global brand in 2015, Genesis creates luxury vehicles that blend bold design, innovative technology, and elevated Korean‑inspired hospitality. Rooted in our Athletic Elegance philosophy, we craft refined performance and thoughtful, end‑to‑end customer experiences across a growing portfolio of electric and gasoline models.
Genesis Motor America, the luxury division of Hyundai Motor Company Inc., offers a growing range of award-winning SUV, sedan, and electric models assembled in Ulsan, South Korea.
Genesis defines luxury through intentional design, intuitive technology, and a hospitality-focused customer experience. The brand emphasizes comfort, clarity, and human-centered innovation, creating a modern, refined ownership experience that extends from vehicle design to long-term ownership.
Yes. Genesis supports philanthropic and cultural initiatives through programs such as the Genesis Inspiration Foundation and Genesis Gives. Shaped by the Korean concept of Son-nim—the tradition of treating honored guests with respect and thoughtful attention—these efforts focus on enriching communities, supporting the arts, and creating meaningful opportunities that extend the Genesis philosophy beyond automotive design and into the various communities we serve.
Genesis House is a cultural and experiential space in New York City that highlights modern Korean culture, design, and hospitality through immersive experiences, curated programming, and gourmet culinary offerings. It serves as a physical extension of the Genesis brand beyond the vehicle in an urban setting. Inside Genesis House, guests will discover a restaurant, showroom, library, and event venue.