Concept Vehicles
Genesis NeolunThe Genesis Neolun Concept, meaning 'The New Moon,' embodies humanity's longstanding fascination with the moon and the dynamic vitality of its ever-rising presence. In the era of electrification, we persist in advancing technologies aligned with Genesis design philosophy and inspired by the future.
EXTERIOR
NEW ERA OF GENESISGenesis endeavors to provide a vehicle experience that transcends mere transportation, aiming to offer a thoughtful journey within its confines. This indicates a new direction for your overall travel experience, showcasing future luxury in a unique style that boldly moves beyond the present without hesitation.
TIMELESS BEAUTY
Following the Reductive Design philosophy, Genesis prioritizes essential elements to achieve elegance and purity through perfect proportions and meticulous details. The Neolun Concept embodies this philosophy with its Midnight Black & Majestic Blue Two-tone color, drawing inspiration from Korea's serene nights. It ensures a bold presence matched with understated sophistication.
FENDER VOLUME
Fender Volume highlights its immaculate silhouette. The minimalistic body, with only the most essential elements remaining, further accentuates the seamless blend of panels and creases.
TWO-LINE LAMPS
Two-line Lamps extend seamlessly from the headlights to the side repeaters and tail lamps, embodying a design philosophy that prioritizes infinite scalability and potential for evolution. The complete lack of parting lines evoke a sense of haute couture craftsmanship.
INTERIOR
AN EXCLUSIVE SUITEThe B-Pillarless Coach Door showcases Genesis' commitment to providing a welcoming and effortless experience for its passengers. As the B-pillarless coach door of the Genesis opens, it reveals a spacious interior, designed to streamline the boarding and disembarking process.
THE BEAUTY OF WHITE SPACE
The interior of the Genesis Neolun Concept is delicately designed to complement the electrification model. Tailored for luxury lifestyles, the design reflects the concept of 'The Beauty of White Space,' drawing inspiration from traditional Korean aesthetics.
SEATS & MATERIALS
Seats and materials are embellished in Royal Indigo cashmere and Purple Silk leather and come together to elevate the comforting ambiance of the cabin. The combination of soft, warm cashmere and matte leather dyed with Korean natural pigments, accented with translucent materials and real aluminum garnishes create an unsuspecting harmony. The dark-colored real wood is used on the flooring to further enhance the experience.
SWIVELING SEAT
The Neolun’s Swiveling Seat is capable of rotating 180 degrees, allowing you to freely adjust the front row seats in any desired direction depending on the situation.
TECHNOLOGY
CONVERGENCE OF TECHNOLOGY AND DESIGNBy blending cutting-edge technology with exquisite aesthetics, Genesis delivers sensory delights. Beyond elegant touches such as the iconic 'Crystal Sphere' centerpiece and an expansive 24.6-inch display, you’ll discover a driver centric UX infused with traditional Korean culture throughout the cabin.
SOUND ARCHITECTURE
Neolun’s Sound Architecture is designed meticulously to create a three-dimensional audio experience reminiscent of a concert hall, with strategically placed speakers.
ONDOL
Ondol, a new heating system inspired by Korea's traditional underfloor heating, has been carefully installed. With low-power radiant heating film in various positions inside the vehicle, we aim to enhance heating efficiency while providing customers with a new experience reminiscent of a luxurious lounge infused with Korean traditional culture, enriching their valuable journeys.
ADJUSTABLE DISPLAY
The Adjustable Display can move vertically, seamlessly integrating into the dashboard while driving to optimize voice command recognition and navigation functionality.
ROTATING COLUMN TYPE SHIFT-BY-WIRE
Rotating Column Type Shift-by-Wire has been integrated seamlessly into the steering wheel. By merging the rotary column-type SBW with the steering wheel, we introduced an intuitive interface that remains at 12 o'clock during parking and shifts to 2 o'clock upon engine ignition. This driver centric UX prioritizes safety and offers superior aesthetics.
