NEWS & EVENTS
DISCOVER THE LATEST FROM GENESISFrom new vehicle debuts to special events and auto shows, follow all the latest Genesis news and innovations as we embark on new beginnings and empower those driving a new tomorrow.
TGL
GENESIS GOLF
TGL SEASON 2TGL returns with a second season of high-tech golf excitement. Tune into ESPN to watch your favorite PGA TOUR golfers compete, or get tickets to experience the action in person.
LA AUTO SHOW
AN EXHIBITION OF BOLD EXPRESSION
The 2025 LA Auto Show set the stage for the future of driving. Genesis treated visitors to the US reveal of the GV60 Magma, the debut of the G70 Prestige Graphite, and a rare glimpse of the Prestige Black fleet, along with an exciting Genesis Golf experience and the refined comfort of our hospitality suite.
FIRST OF ITS KIND
GV60 MAGMAAs the first road-ready model from the Genesis Magma Program, the GV60 Magma unleashes 641 horsepower of electrifying performance and exclusive design details.
UNDENIABLE ATHLETICISM
G70 PRESTIGE GRAPHITEDressed in exclusive Vatna Gray or Ceres Blue, the new G70 Prestige Graphite redefines personal expression—but only in limited availability.
A DISTINCTIVELY DARK TRIM
PRESTIGE BLACK COLLECTIONAvailable on four models, with the option of a sleek black or white exterior, this dignified yet mysterious trim makes for a striking aesthetic.
LIFESTYLE PERFECTED BY DESIGN
GENESIS DESIGN
GENESIS DESIGN CALIFORNIA
CENTER OF INNOVATIONBeauty and innovation come to life at the newly opened Genesis Design California, a state-of-the-art think tank and design studio. Drawing on the building’s artful architecture, a team of brilliant designers turn cultural insights into automotive elegance.
Our Lineup
The Genesis Collection
