A THRILLING FIRST LOOK
NEW YORK INTERNATIONAL AUTO SHOWThe X Gran Equator Concept and GMR-001 Hypercar Prototype made their public debut at the 2025 New York International Auto Show. The event showcased the full Genesis lineup and offered signature lifestyle products from the Genesis Collection boutique, racing in the Gran Turismo driving simulator, and the welcoming comfort of our exclusive hospitality suite.
A VISIONARY COLLABORATION
THE FOREST WITHINAt Genesis House in New York City, visitors can explore a surrealist reimagining of Korea's lush woodlands created in collaboration with goop founder and CEO, Gwyneth Paltrow. This meditative wellness experience employs both physical and digital media to highlight Korean heritage, nature and design with an innovative twist.
OFF-ROAD SOPHISTICATION
THE X GRAN EQUATOR CONCEPTThe Genesis X Gran Equator Concept blends the refined design language of Genesis with the bold spirit of adventure. Its clean lines draw from minimalist principles and nature’s raw beauty, while innovative features equip the sleek, GV80-inspired SUV with powerful capability.
HIGH-PERFORMANCE PROTOTYPE
THE GMR-001 HYPERCARGenesis Magma Racing’s high-performance prototype delivers ferocious speed with athletic fluidity. Designed for aerodynamic precision, it balances elegance with full-throttle intensity. “The GMR-001 Hypercar is not your typical race car–it is a moving sculpture,” said Luc Donckerwolke, CCO of Genesis. Watch the Hypercar perform in future races, including the 24 Hours of Le Mans.
MEDITERRANEAN-INSPIRED GRANDEUR
THE NEW X GRAN CONCEPTSThe Genesis X Gran Coupe and X Gran Convertible Concepts translate the sun-soaked beauty of the Mediterranean landscape into sport-tuned luxury. Their rich exterior colors and arcing silhouettes emanate sophistication, while cabins trimmed in olive or eucalyptus wood add warmth and depth to the driving experience. Explore the flagship G90 that inspired these concepts and get the latest Genesis news.
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