THE GENESIS
INVITATIONAL

One of the PGA TOUR’s longest running events celebrated a new chapter this year at the Genesis Invitational. The 2020 PGA TOUR delivered dramatic play by the game’s most elite golfers, alongside tournament host Tiger Woods at Los Angeles’ Riviera Country Club.

Rekindle All of the Exhilaration of the Genesis Invitational

Immerse yourself in the excitement of the 2020 Genesis Invitational. This year’s event saw passion and athletic ability like never before as golf’s best went head to head for one of America’s most prestigious titles.

 

GENESIS TEES OFF

GV80 IN THE STEEL

Freshly revealed, the Genesis GV80 made one of its first U.S. appearances at the tournament, where fans could get their first introduction to its athletic prowess. The SUV’s finely crafted design made a lasting impression, stirring up conversation at every turn.

EXPLORE THE GENESIS GV80

From futuristic tech to the highest quality craftsmanship, the Genesis GV80 is redefining 21st-century luxury. Explore styling like available matte wood finishes and quilted leather, matched with features like the available Remote Smart Parking Assist and experiences like Service Valet.

Established in 1926

Designed to challenge the world’s best golfers, The Riviera Country Club is one of America’s most respected courses. Drawing elite athletes and celebrity fans, the club has a vibrant 94-year heritage, playing host to high-profile events like the annual Genesis Invitational and soon, the 2028 Olympic Games.

MORE TO EXPERIENCE

  • 14th Lounge

    This year, the Genesis 14th Lounge was the place to relax, interact and explore. While enjoying a perfect view of the 14th hole, guests had the chance to get up close and personal with the entire Genesis lineup. Attendees also received live analysis of their putting game and individual coaching from PGA Teaching Pros at the Genesis Performance Lab, before trying their hand at the Juggle Challenge.

  • Genesis 18th Green Skybox

    Between the sweeping views, tasty small plates and good company, the Genesis Skybox on the 18th green was another popular spot at the tournament. Guests were also pleased to find custom-monogrammed leather gifts and fun, nitro-infused frozen cocktails.

  • VIP Owner Experience with Genesis

    It was our privilege to welcome Genesis owners to the tournament for exclusive access and killer views from the 18th Green Genesis Skybox. The day was rounded out with fine dining, spirited cocktails and a special parting gift.

  • Military Luncheon

    This year we were thrilled once again to honor men and women who have served in the U.S. armed forces at this year’s annual Military Appreciation Luncheon. Our guests were treated to a private lunch experience with a special visit from three of the top golf pros playing the fairway.

  • This year, the Genesis 14th Lounge was the place to relax, interact and explore. While enjoying a perfect view of the 14th hole, guests had the chance to get up close and personal with the entire Genesis lineup. Attendees also received live analysis of their putting game and individual coaching from PGA Teaching Pros at the Genesis Performance Lab, before trying their hand at the Juggle Challenge.

  • Between the sweeping views, tasty small plates and good company, the Genesis Skybox on the 18th green was another popular spot at the tournament. Guests were also pleased to find custom-monogrammed leather gifts and fun, nitro-infused frozen cocktails.

  • It was our privilege to welcome Genesis owners to the tournament for exclusive access and killer views from the 18th Green Genesis Skybox. The day was rounded out with fine dining, spirited cocktails and a special parting gift.

  • This year we were thrilled once again to honor men and women who have served in the U.S. armed forces at this year’s annual Military Appreciation Luncheon. Our guests were treated to a private lunch experience with a special visit from three of the top golf pros playing the fairway.

  • 14th Lounge

  • 14th Lounge

  • 14th Lounge

  • 14th Lounge

  • 14th Lounge

  • Genesis 18th Green Skybox

  • Genesis 18th Green Skybox

  • Genesis 18th Green Skybox

  • Genesis 18th Green Skybox

  • Genesis 18th Green Skybox

  • VIP Owner Experience with Genesis

  • VIP Owner Experience with Genesis

  • VIP Owner Experience with Genesis

  • VIP Owner Experience with Genesis

  • Military Luncheon

  • Military Luncheon

  • Military Luncheon

  • Military Luncheon

Juggle Challenge Raised $50,000 for Genesis Inspiration Foundation

We are excited to announce that as a direct result of the #GenesisJuggleChallenge, $50,000 has been raised to help immerse a new generation in a world of inspiration. Through music, fine arts and performing arts, the Genesis Inspiration Foundation helps foster creativity, collaboration, self-reflection, confidence and the drive to follow one’s dreams.

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