Non-US and pre-production models with optional features shown. Genesis Hypercar not available for sale.

NEWS & EVENTS

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From new vehicle debuts to special events and auto shows, follow all the latest Genesis news and innovations as we embark on new beginnings and empower those driving a new tomorrow.

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GENESIS GOLF

FEBRUARY 19-22

2026 GENESIS INVITATIONAL

The 2026 Genesis Invitational returned to its Pacific Palisades roots. Golf fans watched the official PGA TOUR tournament live at the beautiful Riviera Country Club and discovered the exceptional comforts of Genesis hospitality.

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DECEMBER 18-MARCH 24

TGL SEASON 2

TGL returns with a second season of innovative golf excitement, sponsored by Genesis. Tune into ESPN and ESPN2 now through March 24 to see your favorite PGA TOUR golfers compete, or get tickets to experience the action in person.

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LA AUTO SHOW

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AN EXHIBITION OF BOLD EXPRESSION

The 2025 LA Auto Show set the stage for the future of driving. Genesis treated visitors to the US reveal of the GV60 Magma, the debut of the G70 Prestige Graphite, and a rare glimpse of the Prestige Black fleet, along with an exciting Genesis Golf experience and the refined comfort of our hospitality suite.

Pre-production model with optional features shown.

FIRST OF ITS KIND

GV60 MAGMA

As the first road-ready model from the Genesis Magma Program, the GV60 Magma unleashes 641 horsepower of electrifying performance and exclusive design details.

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UNDENIABLE ATHLETICISM

G70 PRESTIGE GRAPHITE

Dressed in exclusive Vatna Gray or Ceres Blue, the new G70 Prestige Graphite redefines personal expression—but only in limited availability.

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A DISTINCTIVELY DARK TRIM

PRESTIGE BLACK COLLECTION

Available on four models, with the option of a sleek black or white exterior, this dignified yet mysterious trim makes for a striking aesthetic.

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LIFESTYLE PERFECTED BY DESIGN

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Pre-production model with optional features shown.

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GENESIS DESIGN

GENESIS DESIGN CALIFORNIA

CENTER OF INNOVATION

Beauty and innovation come to life at the newly opened Genesis Design California, a state-of-the-art think tank and design studio. Drawing on the building’s artful architecture, a team of brilliant designers turn cultural insights into automotive elegance.

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